Are Anchor Links Good For SEO?

When using anchor links, it's vital to make sure your text is descriptive. Google likes concise, descriptive text better than generic or long sentences. It's also important to make sure that internal links are easy to find and use descriptive text instead of keyword-laden copy. And finally, remember that anchor links should not be buried or hidden. In fact, a poorly written internal link can hurt your SEO efforts. If you're worried about using keyword-laden text in your internal links, don't worry–there's a solution. Sign up now!!!

Long-tail anchors

When it comes to anchor text, long-tail keywords are an excellent option for SEO purposes. As opposed to partial anchors, long-tail keywords contain a longer amount of words, allowing you to include your keyword more naturally. Long-tail keywords may be part of a headline, subheading, or entire sentence. Although this may not seem like an ideal way to optimize your website, long-tail keywords can be a useful tool for your SEO strategy. However, remember that you cannot control the content on other websites.

One way to avoid cannibalizing your rankings is to group keywords. This can be automated by using some SEO tools, but manual keyword grouping is still a good idea. Spend 10 minutes figuring out which keywords are related to your topic. Embedding long-tail phrases into your conclusion will increase the overall effect of the speech. In addition, your users will appreciate this natural placement. Once you've got the hang of it, you're ready to start incorporating long-tail keywords into your content.

Branded anchors

Using branded anchors is an excellent way to build brand recognition. These links are safe from being flagged as spam, since they are not targeted with keywords. Links with public figures may also be flagged by Google. If your brand has a well-known and trusted name, your link will be frequently referenced and linked to its homepage. However, this is a rare occurrence. It is better to avoid keyword stuffing and focus on your brand name.

When choosing anchor texts, make sure they are relevant to the content. Google wants you to use related anchors to make their spiders understand your links. Additionally, branded anchors keep your link profile diverse, which means it will be less likely to be flagged as spam. Random anchors, on the other hand, may be phrases like "click here" or "buy a car" or even random words or phrases, depending on the target keywords.


Search engines prefer URLs with logical structure and descriptive keywords. Although Google has gotten smarter at interpreting URLs, the basic principles of SEO still apply. Most first-page Google results contain SEO-optimized URLs. To achieve clean URLs, limit the number of subfolders. A recent Backlinko study suggests that shorter URLs are more easily understood by search engines. But do remember that the length of URLs doesn't necessarily reflect quality.

Using URLs that are relevant to the page content will improve user experience and increase click-through rates. The default URL of most websites uses the page title, but it is better to create your own URL with keywords. You can put up to two relevant keywords in the URL to tell search engines which page your website belongs to. This is a great way to increase your SEO rankings, as short URLs are more likely to be clicked by users.

Image anchors

Search engines read the alt-text and file name for images to determine whether they're relevant. Using an alt-text description with an image is a great way to improve your SEO and diversify your anchor-text profile. Use keywords in the alt-text to make sure search engines will see your image. Also, use the alt-text as a description for screen readers and other users with disabilities. This way, they'll see the image's description in search results, which is essential for SEO.

When using image anchors, use those that describe the page you're linking to well. This way, Google will not mistake the image for a link, which may appear in the wrong search results. This is a practice called Google bombing. The best example of partial-match anchors is a page title. Page titles are an excellent choice for describing the linked page. The title is also a good choice because Google will see the ALT text of the image as an anchor.

Internal links

One classic SEO strategy is to create topic clusters that connect pages on the same topic. By linking important pages to newer content, you will increase the search engine's indexing time and boost your rankings. As search engines crawl existing pages frequently, internal links will help your new page rise in the rankings faster than if you used a separate URL. However, be aware of click depth when implementing an internal linking strategy. It is best to place the most important pages only a few clicks from the homepage.

When placing internal links, you should ensure that each anchor text contains a targeted keyword. These links help search engines determine the importance of each page in the hierarchy of your website. For example, your homepage should contain a link that leads to the homepage. Anchor text is the visible words that direct a visitor to another page within the same site. For this reason, internal links are crucial to your SEO strategy. But, how do you get them?